Privacy


Privacy Policy

Premier Auction Group is dedicated to protecting your privacy by adhering to business practices that ensure the confidentiality of our customers and their data. As a valued Premier Auction Group customer, we offer you the opportunity to learn more about how we collect, use, secure, and share your personal information.

Generally, you can browse Premier Auction Group sites anonymously, but there are instances when we collect customer information. This policy explains how we protect, collect, use, and share customer information. For information on acceptable use and terms for our sites and services, please refer to our Terms of Use.

Customer information refers to all non-public information related to an identified individual, often called personally identifiable information. It does not include anonymized data, aggregated data, or de-identified data, none of which identify an individual.

This policy was last updated on June 15th, 2024.

Our Privacy Principles

Premier Auction Group adheres to the following principles regarding the collection and use of customer information:

  • We do not sell your personal information. Period.
  • We do not allow those conducting business on our behalf to use your personal information for their own marketing purposes.
  • We contractually require any person or organization providing products or services on our behalf to protect personal information.
  • We handle information about former and prospective customers the same as existing customers.

Collection of Customer Information

We collect customer information in various ways. We consider the following types of information as personal information:

  • When you create a profile, register to bid, consign, purchase tickets or other goods, contact us, or participate in an online survey, we may collect information you provide directly to us, such as your name, physical and electronic addresses, phone and fax numbers, email address, contact preferences, driver's license number, passport number, credit card information, and social media profile information.
  • When you use the site, open our emails, or interact with our advertisements, we may use cookies or similar technologies from us and third parties to passively collect information from your web browser or device, including IP address, device, browser and operating system information, browsing history on our sites, including dates and times of your visits and pages viewed, as well as other log information.
  • We may obtain information from third parties and sources other than the site. If we combine this third-party information with information we collect directly or passively through our site, emails, business transactions, or other sources outlined herein, we will treat the combined information as personal information unless otherwise bound by additional requirements from a third-party contract or policy.

Use of Customer Information

Premier Auction Group uses customer information for various purposes, including:

  • Handling your transactions.
  • Operating, maintaining, creating, developing, and improving our products and services.
  • Protecting our rights and property and enforcing our Terms of Service.
  • Verifying your identity before you create an account.
  • Sending important notices, such as communications about purchases, including status emails about bidder registrations, consignments, and purchases. Because this information is important to your interaction with Premier Auction Group, you may not always be able to opt out of receiving these communications.
  • Understanding customer activities on our website, from our communications and other products and services. This information is aggregated and used to improve marketing effectiveness and provide more useful information and experiences to our customers.
  • Using third-party services to display advertisements for products and services you have shown an interest in on other websites throughout the Internet.
  • Protecting against fraud and unauthorized transactions and in connection with the investigation, establishment, and defense of legal rights.
  • Retaining customer information for legal, auditing, regulatory, and business purposes.

Protecting Customer Data

We maintain physical, electronic, and procedural safeguards to protect customer information and comply with federal and state laws. We work hard to protect you and Premier Auction Group from unauthorized access, destruction, alteration, or disclosure of personal information we hold by:

  • Using encryption to keep your data secure while in transit.
  • Regularly reviewing our policies and practices, including physical security measures, to prevent unauthorized access to our systems.
  • Regularly monitoring and auditing our networks and systems for unauthorized access.

Cookies

Cookies are small files sent to your browser from a website and stored on your device. Premier Auction Group uses cookies, web-beacons, pixels, and other similar technology to enable features and functionality across our sites and improve and analyze our services. You can instruct your browser to refuse all cookies or indicate when a cookie is being set. However, if you do not accept cookies, you may not be able to use some portions of our sites or services.

Examples of cookies we use:

  • Session Cookies – We use session cookies to authenticate users and operate our services.
  • Preference Cookies – We use preference cookies to set various settings or preferences for features and functions available to you.
  • Security Cookies – We use security cookies to provide security for our services.

Third-Party Links

Premier Auction Group sites and services may contain links to third-party sites and services not provided by Premier Auction Group. We are not responsible for the information collection and privacy policies of these sites. We encourage you to familiarize yourself with the privacy policy of any third-party sites and services linked from our sites.

Email Marketing

Premier Auction Group practices permission-based email marketing. We send emails to those who “opt-in” by expressly sharing their email address with us to receive communications on a given topic or topics. Each automated marketing email from our system contains a link to allow subscribers to unsubscribe from receiving emails. If you wish to unsubscribe, follow the instructions in the footer of any email, or forward a copy of the email to unsubscribe@premierauctiongroup.com.

Digital Advertisements and Remarketing

Premier Auction Group and our partners may use third-party vendors, including Google and Facebook, to deliver relevant ads for our products and services to you on other sites on the Internet based on your preferences and past visits to our website. Your privacy on these sites is governed by the privacy policy of the company providing the advertisement.

Google is a member of the National Advertising Initiative, which allows you to opt out of all ad targeting for their members in a single location. You can opt-out of NAI ads here, or you may opt out of Google’s use of cookies by visiting Google's Ads Settings.

Facebook is a member of the Digital Advertising Alliance and adheres to their self-regulatory principles. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada, or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy page.

Data Removal

You have the right to request your information be removed, also known as ‘the right to be forgotten’. You may request the deletion or removal of your personal data by emailing privacy@premierauctiongroup.com.

In certain circumstances, such as if you purchased or sold a vehicle, Premier Auction Group might need to retain your information for compliance or regulatory purposes.

Updates and Questions

Premier Auction Group may periodically update this Privacy Policy. Please visit this page periodically to stay aware of any changes. We will include the date the policy was last modified at the top of the document.

If you have any questions or comments regarding this Privacy Policy, your customer information, or any of our